Racer.
Creator.
Partner.
TJ Leach has spent most of his life on snow. Today he brings together professional racing, authentic content, and partnerships built around the snowmobile community.
With 24 years of snowmobiling experience, nine years of XC racing and five years competing at the Pro level in New England, TJ understands the sport from the trail to the race line.
Thrilled to race for Arctic Cat and step into a new Ambassador role—united by a shared passion for snowmobiling and a drive to grow the sport through safety, community, and constant progress.
RACING.
Cross-country snowmobile racing, competition and the pursuit of getting better every time TJ hits the snow.
WATCH.
Race weekends, snowmobile builds, behind the scenes, training, gear and life around the sport.
Testing, preparation, hard decisions, and the hours that happen before anyone sees TJ on the snow.
Real lessons from racing, practical trail knowledge, and an honest look at what does—and does not—work.
RACING IS ONLY
PART OF THE REACH.
- RACING
- CONTENT
- SOCIAL
- EVENTS
- PARTNERSHIPS
PARTNERS.
A TJ Leach partnership can extend beyond a logo on the sled. Racing, content, social media and the snowmobile community create multiple ways for the right brands to show up authentically.
WORK WITH TJTHE AUDIENCE
RIDES WITH HIM.
Verified digital performance across TJ’s channels from 4/30/2025 to 4/30/2026.
WORK
WITH TJ.
Brands can work with TJ across racing, content, social, events and longer brand partnerships — built for authentic fit, not logo placement alone.
- Racing
- Content
- Social
- Events
- Brand Partnerships
MARKETING.
TJ’s experience building attention for his own racing and media presence can also be applied to brands and businesses.
For companies that need stronger content and more intentional digital marketing, TJ brings a practical, audience-first approach — distinct from race sponsorship.
TALK MARKETINGCONTENT CREATION
Useful, authentic creative built for the platform and audience.
SOCIAL MEDIA
Strategy, publishing and audience growth across social channels.
PAID CAMPAIGNS
Facebook, Instagram and Google advertising planning and management.
DIGITAL STRATEGY
Focused on impressions, engagement, followers and targeted reach.
BEHIND
THE RIDE.
TJ grew up in Naples, Maine, in a family with deep Arctic Cat roots. Snowmobiling has been part of the family since the late 1990s — and part of TJ’s life for nearly as long as he can remember.
His path has included backcountry and trail riding, cross-country racing, coaching, finance, marketing and building a family. The common denominator is a practical belief that the sport is better when more people can experience it, understand it and connect through it.
“Life is better with snowmobiling.”
FROM A KID ON A SLED
TO PRO RACING.
The childhood photos are sequenced by life stage, not assigned an unverified year or age.
IN THE
MOMENT.
Action, paddock, machine, team and life around the sport.